Naples, Italy, is experiencing a tourism renaissance, driven by the dazzling jewels of San Gennaro, the city’s patron saint. Housed in the Museum of the Treasure of San Gennaro, the collection—featuring emerald-encrusted chalices and gold necklaces donated over centuries—has become a must-see, as highlighted in a recent CBS News feature. Visitors are flocking to the historic site, drawn by its blend of spirituality and opulence, with bookings up 40% this spring.
“The jewels tell Naples’ story of faith and resilience,” said museum guide Luca Rossi, who notes daily crowds from as far as Japan and Brazil. The collection, valued at millions, includes a mitre adorned with 3,700 gems, rivaling Britain’s crown jewels. The surge has revitalized local businesses, with cafes and hotels near the cathedral thriving. However, residents worry about overcrowding, with narrow streets struggling to accommodate tour buses. “We love the visitors, but we need better planning,” said shopkeeper Maria Esposito.
On X, travelers share glowing reviews under #SanGennaro, praising Naples’ vibrant culture and affordable charm compared to Rome or Venice. The boom has also sparked debates about preserving the jewels’ sanctity amid commercial hype. Nuzpost delves into why Naples is emerging as Italy’s hidden gem, offering tips for travelers eager to explore this historic treasure.